I can think of no better company whose business relies on personas than Spirit Airlines. Spirit’s ideal customer is head of a household who works all year for a family vacation. Their need is affordable travel to and from a destination. Travel is a necessary inconvenience.
Looking out near and long-term, technology will be more pervasive, yet less visible; and we will come to embrace technology with a greater sense of ease. Our perceptions will merely evolve with demonstrated reliability, sufficient to discard skepticism and excess caution. Increasingly, we will find better results to our queries, tailored more specifically to our needs, and what’s more, the entire process may occur without our input—or perhaps even our knowledge.
FEMA Communications: Developed With Service Design Techniques, Including Measurement and Prototyping
For the FEMA project, our group was isolated for two weeks on top of Mt. Weather, a once top-secret facility dedicated to re-locating Congressional members in the event of a nuclear strike, or threats to the nation’s Capital.