RECENT POSTS
The Demise of Ringling Bros. Circus Was Not a Surprise Among Some
For all one could tell, the performances of late could have resembled shows dating to….
read more
Spirit Airlines-Hated and Profitable!
Passengers on Spirit Airlines file more complaints with the U.S. government than any other airline. Yet by all financial measures, Spirit is the winner in a competitive industry using personas to target ideal customers.
read more
The Millennial Problem Facing Non-profits
Members of associations are hesitant these days to renew, according to researchers in three separate studies. Members join…
read more
Steven
Over two decades Steven J. Slater has built and improved programs and services across private and public sectors, and for non-profits. Steven has an MBA with a concentration in Marketing Sciences from Johns Hopkins University; an M.A. in Journalism and Public Affairs from American University; and a B.A. in International Relations and Communications from Syracuse University. Steven was an early International Baccalaureate graduate from the International School of Geneva, Switzerland, where he grew up
Be Relevant
A Practical Guide to Service Design (Non-Profit Edition)
Book Description
In an age when it is increasingly difficult to identify, reach,and communicate with desired audiences – including millennials – organizations are turning to Service Design
. . . to be and remain relevant.
Reviews
“Very impressive work! Well written and researched, with a nice conversational tone that is too often lacking in business books. Great analogies. Easy to follow. Well done!”