The Story of Service Design – The Practice of Designing Services
The practice of Service Design is shared by service designers globally, including most of Europe, where it took hold, to North and South America, Asia-Pacific (Australia and New Zealand), throughout Asia, including India, China, Malaysia, Singapore, and in Africa,...
GEICO – Service Design Case Study “The Power of a Lizard, Cavemen and a Pig To Motivate”
The success of GEICO ads demonstrates the power of simple, memorable messaging. A common theme of Service Design.
Noticed Different Varieties At Your Local Supermarket?
Local grocery stores (chains) within close proximity, now carry different inventories to suit their neighborhoods, and at the same time limit choices and drive up profits while better meeting consumer demand - based on algorithms. We rely on algorithms to perform...
The Millennial Problem Facing Non-profits
Service Design techniques help engage millennials, an antidote to the lure of cheaper alternatives to association members seeking job-related programs and services.
Can You Spot the Service Concept?
Service Design: A service concept should be the purpose for the organization and guide goal setting and objectives. The service concept is why consumers attach themselves to brands, and why non-profit members join and engage.
Recognizing User’s Needs – The Story of the Anthora Cup
The story of the Anthora cup, a New York City iconic symbol used by Hollywood to represent a gritty time period between the 50s and 70s, serves to show the importance of solver user needs. Today, solving user needs is a component of Service Design.
The Demise of Ringling Bros. Circus Was Not a Surprise Among Some
For all one could tell, the performances of late could have resembled shows dating to….
Spirit Airlines-Hated and Profitable!
Passengers on Spirit Airlines file more complaints with the U.S. government than any other airline. Yet by all financial measures, Spirit is the winner in a competitive industry using personas to target ideal customers.
FEMA Prototypes Design For Rapid Response
For the FEMA project, our group was isolated for two weeks on top of Mt. Weather, a once top-secret facility dedicated to re-locating Congressional members in the event of a nuclear strike, or threats to the nation’s Capital.