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Taking Services Down The Road

Taking Services Down The Road

International Service Design Institute

Car dashboard with photoshopped gas pump payment.Carol D. bought a Lexus in the mid-2000s equipped with a heads-up LED map display with maps located on CDs in the armrest.  As the maps got out of date, the dealer offered to replace the CDs for $400. Her latest Lexus comes with over-the-air real-time maps that she paid for with the initial purchase. […]

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Service Design Touchpoints (And How To Build Them)

Service Design Touchpoints (And How To Build Them)

International Service Design Institute

Touchpoint Planning ChartMany service providers are not taking full advantage of Touchpoints, a communications channel that service providers use to communicate with users to enhance their experiences. Touchpoints are used for influencing users’ experiences and gathering feedback.  They are also used: ♦  To shape user preconceptions ♦  To redirect users in the middle of a journey if […]

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Tufte’s 6 Principles for Graphical Integrity (Adopted for Service Design)

Tufte’s 6 Principles for Graphical Integrity (Adopted for Service Design)

International Service Design Institute

Edward Rolf Tufte is an American statistician and professor emeritus of political science, statistics, and computer science at Yale University. He is noted for his writings on information design and as a pioneer in the field of data visualization.Numeric or quantitative results are opportunities to tell powerful narratives, the foremost expert on visualizing information Edward Tufte, says. Tufte, a statistician, and artist have written, designed, and self-published four books on data visualization including Beautiful Evidence, a well-respected tome on visualizing numerical findings. Tufte’s principles serve as a guide for how to accurately portray […]

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Service Design Innovation: Deciphering A Trend From a Fad

Service Design Innovation: Deciphering A Trend From a Fad

International Service Design Institute

Spotting a trend doesn’t require the services of a professional prognosticator.  However, it does require knowing the difference between a trend and a fad. A trend — using its most restricted definition —  is a demonstrated pattern of growth.  We tend to use the term more loosely, however, to describe swells of popularity. Researchers tell […]

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ISDI’s 2021 Service Design Survey Results Report Now Available

ISDI’s 2021 Service Design Survey Results Report Now Available

International Service Design Institute

The International Service Design Institute, a U.S.-based service design training organization, conducted a poll on the state of the service design field, including employers, and the work of practitioners. The survey, which ran across social media platforms during 2021—a period of Covid—garnered 225 responses. Respondents were screened by those who identify as service designers. What […]

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